If you've been Googling JavaScript SEO for more than ten minutes, you've hit the SPA vs SSR debate. Everyone has strong opinions. Most are oversimplified. Here's a no-BS breakdown.
SPA (Single Page Application)
The default output of npm create vite@latest. Your entire app runs in the browser.
Pros: Fast after initial load, great DX, easy to deploy, perfect for dashboards and tools behind a login.
Cons: Terrible SEO out of the box. Crawlers see an empty page.
Best for: Internal tools, authenticated apps, SaaS dashboards.
SSR (Server-Side Rendering)
The server renders your app into HTML on every request. Frameworks: Next.js, Nuxt, SvelteKit, Remix.
Pros: Best SEO, fastest First Contentful Paint, works for all crawlers.
Cons: Requires a Node.js server, higher cost, more complex architecture.
Best for: E-commerce, content sites, marketing pages where SEO is critical from day one.
Prerendering
A middle path. Your app stays a SPA. A service detects crawler requests and returns fully rendered HTML. Real users get the SPA.
Pros: Zero code changes, works with any existing SPA, covers all crawlers including AI bots.
Cons: Not as fast as SSR for real users on first load, cached snapshots can be slightly stale.
Best for: Existing SPAs that need SEO without a full rewrite.
The decision matrix
- New project + SEO critical → Next.js (SSR/SSG)
- Existing SPA + need SEO now → Prerendering
- Dashboard behind login → SPA, no prerendering needed
- Blog or docs site → Static generation (Astro, Gatsby)
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