If you've been Googling JavaScript SEO for more than ten minutes, you've hit the SPA vs SSR debate. Everyone has strong opinions. Most are oversimplified. Here's a no-BS breakdown.

SPA (Single Page Application)

The default output of npm create vite@latest. Your entire app runs in the browser.

Pros: Fast after initial load, great DX, easy to deploy, perfect for dashboards and tools behind a login.

Cons: Terrible SEO out of the box. Crawlers see an empty page.

Best for: Internal tools, authenticated apps, SaaS dashboards.

SSR (Server-Side Rendering)

The server renders your app into HTML on every request. Frameworks: Next.js, Nuxt, SvelteKit, Remix.

Pros: Best SEO, fastest First Contentful Paint, works for all crawlers.

Cons: Requires a Node.js server, higher cost, more complex architecture.

Best for: E-commerce, content sites, marketing pages where SEO is critical from day one.

Prerendering

A middle path. Your app stays a SPA. A service detects crawler requests and returns fully rendered HTML. Real users get the SPA.

Pros: Zero code changes, works with any existing SPA, covers all crawlers including AI bots.

Cons: Not as fast as SSR for real users on first load, cached snapshots can be slightly stale.

Best for: Existing SPAs that need SEO without a full rewrite.

The honest answer: If you're starting fresh and SEO matters, use Next.js. If you already built a React SPA and need SEO now without rewriting everything, use prerendering.

The decision matrix

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